http://shivdiamonds.com/ COMPANY PROFILEVISION:To satisfy all of our clients on each and every need of their customers. Providing excellent designer jewelry at extremely low price for our customers. Giving utmost friendly and courteous environment for our employees to deliver on those demands.MISSION:We want to satisfy all of our customers through: Bringing all the latest designs in the World at extremely competitive prices. Timely Delivery of the Products. Solving customer queries in 24 hours. OBJECTIVES:We work on each and every process of the manufacturing cycles with utmost accuracy and responsibly. It has been a very complex process involving fitting one in million diamond in to a precious metal, which can be worn for years to come for your loved ones. We want our customers to feel the jewelry as part of their love.CORE PRODUCTS include diamond studded fashion jewelry at incredibly low price. We specialize in a collection of delicate engagement rings, weddings bands, hoop earrings, chandeliers, bracelets, bangle and pendants. Whether your style is sweet or sophisticated, traditional or modern, there is something for everyone in our dazzlingly diverse collection.CHALLENGES: There have been many changes in the last two years with gold going from $350 to $900, crude going from $25 to $90, dollar index going from 125 to 70. There has been drastic lifestyle change in all sections of the society in USA. People started cutting on their expenses and started to look out for good alternative fashion jewelry. The biggest challenge confront against us was to bring down the cost of the jewelry we make for the customers. From the management team of the company, biggest challenge was to keep the inventory low. Inventory of loose diamond has to be minimum to keep us safe in the depreciating market sentiments. We can make all custom designs for our clients with the budget they specify. We can convert the same designs in to the specific sieve size diamond stock our clients have, which helps to reduce the diamond inventory in the depreciating loose diamond market sentiments. It can reduce the Capital company employs in the business.